Understanding your client

One of the key things for you to do this month is to really get an understanding of who your client really is.  Review sales for February, March and April and create a client profile or demographic that gives you a clear understanding of who your customer really is.  Consider location, age group and employment characteristics to build your profile.  By doing this, you will have a much clearer idea of who your client is and how to get more of them.  I am consistently seeing businesses that have not defined their target market of clients and understand how they can get more of them.  Spend the time to review your sales history and you may very well be surprised on how easy it is to get more of them.

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