Over a number of years I have been working with various industries that are looking to develop a trusted relationship with their clients. As you look to develop your relationships with your clients into the future, getting them to understand your value proposition, how your service works and the skill that you have in providing that service or product. Being able to have a in-depth discussion with your customer around their needs and wants for your service or product will make your life easier when it comes to the sales process. I have noticed many businesses still trying to treat sales in the traditional formats of building pipelines, pressuring and disturbing customers around their purchase time frames or opportunity and pressing them for payment for the goods. Please understand that as we are all more savvy around the sales environment, more informed about the product choice via the internet, we are now demanding that the people that we work with have the integrity, the credibility and the ongoing relationship with us before we are willing to trust and then make the purchase.
Have a think about your business today, how you can get your clients to understand the trust proposition that you provide. Identify the areas where you can provide advice and information that will make their lives easier and get them to where they want to be. Your customers’ success is your success, so focus on identifying it and moving your business to take advantage of that. If you are looking for some support about how to identify your businesses trust opportunity and then how to seize on it, please don’t hesitate to give me a call.