The newbie real estate agent had just closed his first deal. To his horror he discovered the piece of land he’d sold was mostly submerged at high tide. He asked his boss if they should annul the deal, but his boss roared at him, “Money back? What kind of salesman are you? Get out there and sell him a houseboat.”
There’s always a not so obvious answer. Spring is a great time to get creative… analyse what you’ve done, contrast it with the best in the industry, and figure out how you can be the biggest mover in your marketplace. Analysis and benchmarking of results are the awesome tools that can make a huge difference.