Grow your target market

When I work with businesses who are really wanting to grow their results, one of the first things that I do is to get an understanding of their current client base and then begin to develop out how they can grow their client network.

This may be re-engaging past customers, developing an offer or proposal for a selected group of clients or targeting a new region or geographic area that shows great opportunity for that company’s services or products.

By being able to develop out your target market, this increases your opportunity for increased sales but also developing new relationships which will enhance your opportunities in years to come.

One of the key things we must always remember when defining our target markets, is to be as specific as we can as to the likely clients we will want to work with and who will be able to provide us with the exact connections to grow our business opportunities.