Developing Your Database

Here are the top 5 things you can do to help develop your database.

  1. Update all the contact information you currently hold for everyone on your database. Of these, their email address and phone number (now most commonly their mobile) are the most important as this is most likely how you will stay in touch with them.
  2. Grow your list. Add new prospects, people who may be interested in what you have to offer. The more people you communicate with, the more you will be able to turn prospects into customers.
  3. Learn how to make the most of your existing systems so they can do tasks which would take you hours manually. Many simple tasks can be automated nowadays through the existing software on our computers, so find out what yours can do to save you time and money.
  4. Uncover the gaps in your systems. What do you want or need to do (or your competitors are already doing) that your current system can’t? Use the upcoming holiday downtime to research new systems or software that you can install and have up and running by the time the new year kicks in.
  5. Spend some time looking at what other people in your industry are doing. Are they using Adwords, Facebook adverts or other forms of online advertising to bring in new business? Are they using their Facebook business pages or their LinkedIn profiles to improve their credibility and get noticed? There are many more online opportunities than most of us realise so take some time to look at what’s available so you can make use of them in 2017!

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