“The art of building consistent, emotional connections with our customers” Tom Newton.
When we start to analyse a brand, a Brand Vision Statement, is a key component to building a brand. Your Brand Vision Statement are your brands Long term aspirations. Its your Brands Utopia, your dream. Some are long however short vision statements can be made up of a few words only for example:
1. Disney – To make people happy.
2. Oxfam – A just world without poverty.
3. Ikea – To create a better every day life for the many people.
Why does this all matter ?
Your Brand statement is the light house, your guiding light for future decisions down the road.
For example: Our Brand Vision Statement at Ink Consultants is We are a business growth agency. We help businesses succeed by discovering and resolving roadblocks.
Remember, keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.
Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.
Article from Tom Newton