I visited a presentation this week and listened to a room full of energetic people with many years’ experience listening intently to how their chosen field of work was going to get harder unless they changed. I also noticed how they produced their own marketing material through their own means and not using a skilled practitioner. Most of what they do is marketing, yet marketing for themselves had been left alone.
The biggest message from that day was that “if you stay the same, and not evolve, you will get left behind”
Many people don’t know where to start when it comes to personal branding. To help you out I wanted to give you some guidelines on how to structure your personal branding. Here are Six Steps to improve your personal branding. These can be reviewed at any time and don’t need to be completed in order.
- Establish your purpose as an expert
- Embrace and expand your STORY.
- Explore your competitors as you build your brand
- Show Localness & Profile Photos
- Craft your individual Branding statement
- BE DIGITALLY discoverable as a BRAND
If you want to know more, please don’t hesitate to contact me – I’m happy to connect with you and listen to your story.